From Ford’s Magic Skyway to FerrariLand

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The ever expanding Ferrari franchise never ceases to amaze us, here at PostWarClassic. Last month, a new FerrariLand theme park was opened in Salou, Spain, offering Europe's highest and fastest roller coaster. This launches visitors from 112 metres high in a Ferrariesque cart to 180 km/h in just five seconds. We’re not making this up. But that’s not all. This week, the news came out that work is almost finished on a new ocean liner called the Norwegian Joy. With the Chinese market in mind this boat is bigger than anything floating you can imagine and the non-plus-ultra goes for the amount of on-board entertainment, too. And Ferrari has its share in it. Or actually Ferrari Scuderia Watches does. The official Ferrari watchmaker is said to be responsible for the karting circuit on the top deck. Yes. Really.

Today’s Friday Ladies photograph proves Ferrari was not the first to throw themselves into the entertainment market. In 1964 the Ford Motor Company sponsored the Magic Skyway attraction at the World Fair, with brand new Ford models provided as the carts to be toured along an exhibition. A track chain with wheels was used to move the cars – with welded steel plates underneath – through a time travel themed exhibition dreamt up by Walt Disney. From Dinosaurs and cavemen to a futuristic city from the comfy vinyl of a Ford seat. Innocent, perhaps. But somehow we might prefer it over FerrariLand.

(Words editor, pictures courtesy Disneypedia)

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