Happy with Honda

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Perhaps we should have waited another year as it will be 70 years since the Honda Motor Corporation was incorporated then. We’ll opt for their 69th anniversary instead, as we’re eager to share this lovely photograph with you, so fitting with our Friday Ladies-theme.

When you know Honda you will know it’s a clever brand. And it fits perhaps very well into our modern times, too. Back in the early 1970s Honda already focused on affordability, fuel efficiency and eco-friendliness (as far as that is even possible in the automotive branche). Their internal adagium is ‘Blue skies for our children’, which should say something though.

And what strikes us in the photograph above, are not just the girls. It’s from an advertisement of Honda in the US and heads: ‘The less you spend on a car, the more you can spend on other things.’ Honda’s copy writers were just about as clever as those of Volkswagen, not focusing on the car’s beauty or power but on things different. Read the full advertisement text here.

Soichiro Honda, who founded the company 69 years ago was an extraordinary man. He was a race car driver, but had also worked as a babysitter and an amateur distiller. Even his wife said he was a ‘wizard at hardly working.’ He had a factory before he had a plan to build cars. Initially he used it for making weaving machines; glass windows, woven bamboo roof panels. It was only when he decided to build small motorcycles that he turned it into a profitable business. The cars followed soon and really took off in the early 1970s. Perhaps aided by some clever copy writers…

(Words editor, picture Honda US)

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