Unposed but so charming

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When photographing a car for promotional purposes – let’s take a mid-sixties Chrysler Valiant Safari Wagon as an example - there are many possibilities. One of the favourites remains the dramatic position: simply put it on a place where it’s pretty certain most buyers will never be able to park it. And if they will, they’ll get fined or towed away if the car doesn’t get engulfed by the tide. It does look good, however. Easier is to make a drawing of it, still pretty popular at the time, if alone for dwarfing the passengers to make the car look even bigger than it was.

The more obvious choices were to put the family man behind the wheel on his supposed Friday afternoon drive to the country house – angling rods, smiling spouse and happy kids aboard. Or even more boring: put in in a serene backdrop so that the car itself comes out best. But the favourite picture by far is of course the one with the lovely lady next to it, like above. We’re not sure she was all ready for posing, though. Is that a baby doll? What did the photographer say to her? It proves once more that unposed is often best.

(Text Jeroen Booij, picture courtesy Chrysler PR)

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